The Pros and Cons of Snail Mail and Email Marketing

getting letters from the mailbox

Marketing has adapted to the fast-paced nature of technology and social media. However, traditional marketing through snail mail is still a viable option.

Marketing has transformed and is continuing to change as the years go by. In order to adapt to the ever-changing trends of the digital world, companies have tried everything to get ahead of their competitors. As a result, there are so many marketing strategies available today, from snail mail to email marketing. But how do you know which one will be the most effective?

Email marketing

When email became the norm for online communication, companies in the UK and all over the world cashed in on the growing trend by inventing a variety of direct marketing strategies. Although email marketing has many benefits, one cannot assume that it is always the superior form of digital marketing.

Pros of email marketing

  • It is a rapid way to distribute content to customers
  • It costs almost nothing to create and distribute content
  • Emails can be delivered anytime and any day of the week
  • You can add attachments easily and at a low cost
  • Email is easily used by people of all ages

Cons of email marketing

checking email on a digital tablet

  • Email can be intercepted
  • Some users may feel unsafe when corresponding via email
  • Email sometimes lacks the personal touch
  • Companies have to compete with each other
  • Customers may send your emails straight to the Spam folder

Snail mail marketing

Contrary to popular belief, snail mail is still alive and kicking. A big chunk of consumers from the yonder years still prefer snail mail, which is what they’ve gotten used to before the Internet came along. And for people born in the later generations, snail mail can be a rare treat that will prove more interesting to them than an email.

Pros of snail mail marketing

  • Captures more interest than a simple email
  • More reliable and secure for both companies and customers
  • Has less chance of being considered spam
  • Adds a more personal touch
  • Can build relationships with customers

Cons of snail mail marketing

  • Can take days to reach the customer
  • Requires more budget for production and taxes
  • Needs more effort
  • May receive fewer responses

Email vs. snail mail

Email and snail mail have their own unique characteristics that can prove either advantageous or disadvantageous to a company’s marketing campaign. So, it all boils down to one question: which one is better?

The answer depends on the priorities of your campaign. If you want to increase brand awareness efficiently, go for emails first. People are more likely to read your marketing email if they know your brand already. On the other hand, if you’ve already established brand awareness and want to build customer relationships, why not try snail mail?

But if you want to find out which one is best for your company, there’s no harm in trying both.

Many people may say that email is superior to traditional mail, but studies suggest that snail mail is still a useful marketing tool. Both email and snail mail have their advantages over each other; it’s up to you to find out which one will benefit your campaign the most.

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