Day: July 16, 2021

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What You Need To Know About Private Marketplace Advertising

Today, companies demand for more control, better brand safety, and better ad quality. Digital marketers are turning to private marketplaces (PMP) to fulfill this demand. Based on the forecast of eMarketer, private marketplaces will surpass open exchanges in programmatic ad spending by the end of 2021. Advertisers and publishers are expected to spend almost $16 …

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